FIFA 24: The FIFA name is an "obstacle to the series ambitions" for EA




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FIFA 24: The FIFA name is an "obstacle to the series ambitions" for EA

Electronic Arts CEO Andrew Wilson believes that the FIFA brand is a hindrance to the series. A new statement that increasingly prepares for the renaming of games in the future.

Once again, EA has spoken out in favour of a name change for future FIFA games. Andrew Wilson, CEO of Electronic Arts, has made his case to his teams for dropping the brand and consequently ending the partnership with the Football Association. An internal conversation revealed by our colleagues from VGC and insider Tom Henderson.

A brand too heavy to carry

EA's CEO was reportedly blunt, indicating that it would be best to end the 30-year relationship with the Federation Internationale de Football Association, as the licence had been a "hindrance to the franchise's ambitions". A shocking but well-founded statement.

According to Little Birds, Andrew Wilson is quoted as saying that over the years, FIFA has forced EA into a whole host of restrictions, hindering any development. Adding brands like Nike at the request of the players? Impossible because of the relationship with Adidas. Other modes than the 11 vs 11 classico? No. Greater participation in "digital ecosystems"? No.

The FIFA licence has prevented us from doing a lot of that. Again, FIFA is just a name on the box, but it has prevented us from developing in areas that players want.

Wilson would have added:

Basically, the only benefit we get from FIFA when there's no World Cup is four letters on a box, at a time when most people don't even see the cover anymore because they buy the game in dematerialized form.

The abandonment of the FIFA brand is back on the agenda

In October 2021, EA was already paving the way for a name change, like its competitor eFootball (PES). In fact, future games may end up being called EA Sports FC. But according to VGC, the brand will be retained for FIFA 23, an episode that will apparently incorporate a men's and a women's tournament.

After this vintage, which will be available before the World Cup in Qatar, things are getting worse. In an article in the NY Times, also published last October, the newspaper states that negotiations between the federation and Electronic Arts are at a standstill. The publisher is demanding more rights, FIFA more money, twice as much, which suddenly explains the push for a rebranding.


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Yes, FIFA 22 is a recent game, it was launched in most regions on Sep 30th 2021, 2 years 9 months 16 days ago.
FIFA 22 has been released on PC (Microsoft Windows), PlayStation 4, Xbox One, Nintendo Switch, PlayStation 5, Xbox Series X|S and Google Stadia.

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Does the game FIFA 22 have other names around the world?

Yes, the game is also known by these names around the world:
EA SPORTS FIFA 22 (Alternative spelling)
EA SPORTS™ FIFA 22 (Alternative spelling)
FIFA 2022 (Alternative title)
피파 22 (Korean title - unofficial)

What are similar games to FIFA 22?

FIFA 22 is a game similar to FIFA Soccer 2002: Major League Soccer, Pro Evolution Soccer, Score! Hero, Front Office Football Eight, FIFA 19, Pro Evolution Soccer 2019, NBA 2K19, Club Soccer Director 2019, FIFA 20 and eFootball PES 2020, if you liked FIFA 22, you will surely love this list of games we just mentioned! You can find our dedicated portals by clicking on the name of the games, and make your own opinion very quickly!